Relia ↗
A hosted API that scores how relevant a news article actually is to a company — not just whether it's mentioned.
- Relia-1 · LoRA Qwen3-Embedding bi-encoder
- 86.5% agreement with frontier LLM raters
- ~18ms / article
// designer-engineer · founder · based in london
I build the models, the pipeline, and the product behind Aleta Index — the data infrastructure that turns the world's news into credible, structured signal for AI agents and decision-makers.
01 — About
Xiaoqin “Jamie” Zhao. I trained across the Royal College of Art (MA, Innovation Design Engineering) and Imperial College London (MSc, Design Engineering — with a Machine Learning elective), after a Bachelor of Business.
That mix is the point: I sit where ML, product, and design meet. At Aleta Index I lead everything from LoRA fine-tuning and data pipelines to information architecture and the product people actually touch.
I think best in motion — most of my hardest problems get solved on a long bike ride, not at a desk.
02 — What I'm building
A narrative intelligence company. We track how claims spread across the world's news and score which sources are actually credible — turning noise into structured signal you can trust.
A hosted API that scores how relevant a news article actually is to a company — not just whether it's mentioned.
Gives an AI agent a financial narrative brain: clusters news into narratives, tracks sentiment momentum, maps narrative risk.
The live news-narrative-intelligence product — powered by a Claim DAG and an RL-based source credibility engine. Owned end to end, architecture to launch.
03 — Experience
Aleta Index · London
Led product architecture, prototyping and full-stack build of the Narrative Intelligence Platform (B2B API + MCP server). Built the end-to-end data pipeline — LoRA embedding fine-tuning on financial corpora (PyTorch Lightning, GCP), narrative modelling, and a source-credibility engine (Claim DAG + RL scoring). Direct the technical team across every workstream.
Hercules Cambridge Design Studio · London
Directed research-driven design with multidisciplinary student teams. Led end-to-end behavioural research for Sightsavers (UK NGO) on how younger donors evaluate trust and impact in digital giving.
ARPA-Cell Protocol (listed on Coinbase & Binance) · Remote
Designed grid-trading system architecture and market-maker mechanics. Analysed on-chain user behaviour to cut friction in transaction flows and shorten decision paths.
JD.com (Jingdong) · Beijing
Modelled GMV and retention dynamics, turning transactional data into category-level strategy and decision-oriented insight for non-technical stakeholders.
04 — Education
MSc, Design Engineering — elective: Machine Learning
MA, Innovation Design Engineering
Bachelor of Business
05 — Recognition
06 — Toolkit
07 — Contact
Building something at the intersection of markets, AI and design — or just want to compare notes? I'd love to hear from you.